Pop-up Banner Design

For Spot Camp, a creative networking pop-up by The Spot at Manarat Al Saadiyat in Abu Dhabi, I was commissioned to design a banner that blended humor, nostalgia, and local cultural references. The concept intentionally featured playful, misspelled nods to familiar Abu Dhabi icons, giving the event a quirky and memorable identity that encouraged curiosity and interaction.

My role included developing the visual direction, refining the color palette, and creating a layout that remained bold, legible, and engaging in a public environment. I balanced the lighthearted theme with clean, modern design choices to ensure the banner felt both fun and visually cohesive with the event’s broader aesthetic.

This project highlights my ability to translate cultural concepts into compelling visuals.